Are you showing up in your brand?
When it comes to marketing, it can often feel like you’re never doing enough.
But what if it doesn’t have to feel that way?
I help creatives and brands 1) write and plan future content and 2) ensure their websites are streamlined for their target audiences. Keep reading to learn more about how I can help as well as why I’ve been called a “fairy godmother.”
Here’s how we can put you back in your content:
Here’s a list of the types of things I do. You might need help with one of these things. You might need help with them all. You might need help with a blend of topics. How we work together depends on what you need!
Website review:
What that looks like: Conducting a thorough website audit that gives you:
- Navigation, page layout and menu suggestions
- Pages you might want to add to better speak to your target audience
- What pages and copy to edit and revamp
- Copyediting (finding broken links, typos, confusing messages, etc.)
- Light SEO (info on search intent, organic search, keywords)
- The knowledge that your website is working as it should
What you’ll get out of it:
- A 10-15 page report full of edits, typo fixes, navigation tips and more
- A chat for us to go over the report in detail together
- If you’d like for me to fix what I found, I’ll be on hand to help!
- Costs:
- Review: Usually between $300-500 (dependent on website size)
- Fixing those problems: It varies depending on what needs to be done, but generally somewhere around $500-1000
- How long does it take?
- Audit: 3 days
- Fixes: 5 days
- Yep, that means your website could have a facelift in 8 business days!
Content creation:
What that looks like: Helping you where and when you need it. Some of the ways I’ve helped brands:
- Creating short- and long-form content for DTC and B2B audiences
- Writing SEO-optimized posts about products, new initiatives
- Creating a newsletter strategy that isn’t stressful
- Helping you plan future content that helps further your business goals
- Interviewing customers, then writing up their stories for you to share
- Optimizing older content for SEO
- Unearthing your personality and authenticity if it’s been lost, hidden or buried along the way of doing one million other things
What you’ll get out of it: Content you don’t have to create, which means more time to tackle the rest of your to-do list.
Cost: The cost will vary depending on your needs. (For example, SEO refreshes cost less than completing post research, SEO and writing. SEO post refreshes are $250 a post, which includes keyword research, updating old content and editing.)
Turnaround times: 2-3 days
Content strategy:
What that looks like: Working with you to develop a future strategy that doesn’t burn you out.
- How to create content easily and sustainably
- How to turn one piece of content into many
- Content ideas and calendars
- Showing you how to find and contact places for collaboration
What you’ll get out of it: A content strategy that doesn’t feel overwhelming or confusing.
Cost: Again, this depends on what you need! Setting up a discovery call, which you can do below, will allow us to chat through your current issues.
What clients have to say:
I couldn’t imagine anyone better than an editor versed in surface design. In our first conversation, she asked an amazing question, “What energizes you to create?” In talking with Betsy, it seemed like she easily understood my goals and pain points from the beginning.
Betsy gave actionable steps that made perfect sense for my goals. Her recommendations were on point and she undoubtedly would benefit other artists/businesses with her astute observations and ability to put thoughts into a bite-sized action plan. She is a wonderful resource to have and a joy to work with!” – Crystal Walen of Crystal W Design
I have loved working with Betsy! She is extremely creative and understands the “artist brain”, but adds practicality and clarity to help take your business to the next level. Her editing skills have helped to hone and organize areas of my business where I was struggling. She created a detailed outline/audit of how I can strengthen and polish up these areas and like a fairy godmother, she is also able to take over some of the tasks that are just not in my wheelhouse. – Danika Herrick
Want to learn more?
Use the form below to tell me about yourself, your work and how I might be able to help. I can’t wait to hear from you!
Why am I the right person to work with?
As part of Spoonflower’s brand marketing team, I wrote DTC and B2B content highlighting creative work by independent artists and showcasing fabric, wallpaper and home decor products. Our content was informed by business goals, data analysis, consumer pain points, new product initiatives and SEO research that not only targeted the right audience, it also informed them along the way.
My experience facilitating workshops means I come to discussions and new client relationships with a host of questions for you to use to uncover where you want to head in your business and how you want to show up online. These questions aren’t just questions I ask people I work with, I ask myself them too in my own personal projects, which are all inquiries and open invitations to find more authentic ways of sharing, creating and connecting.
Still reading? Here’s a lil’ bit more about who the heck I am.
My creative adventure began when I accidentally popularized the craftivism movement, sharing it with a worldwide audience. After finding a gap in public discussion about the connection between crafts and activism, I started talking about it… and today, people study it for their PhDs, have full-time jobs doing craftivism projects, and write books about their own craftivist practices. (Pro tip: Find your niche and run with it.)
Later, I pivoted to how creativity grows personal agency, heals us and transforms us for the better. It’s activist adjacent and means I see the stories people share in their creative work and am pretty dang good at helping people bring those stories to life.
With experience interviewing creatives and being interviewed by a bevy of national and international outlets, I’m comfortable getting right to work on sharing your story, and can’t wait to hear more.