Does it ever feel like you need an extra hand?
When it comes to running a business, it can often feel like you’re never doing enough. There’s always some project you’d like to do or too many things on your plate.
But what if it doesn’t have to feel that way?
I help businesses do the things they don’t have time to do, especially around content and research. Keep reading to learn more about how I can help as well as why I’ve been called a “fairy godmother.”
How I can help you:
Consulting:
My consulting projects have all started with a conversation around a specific project that needs to get done but always ends up on your to-do list.
I’ve worked on projects related to brand strategy, benchmarking analysis, market research, grants and more. Want to chat about a project? Fill in the form below to get in touch!
Content Help:
Website review:
What that looks like: Conducting a thorough website audit that gives you:
- Navigation, page layout and menu suggestions
- Pages you might want to add to better speak to your target audience
- What pages and copy to edit and revamp
- Copyediting (finding broken links, typos, confusing messages, etc.)
- Light SEO (info on search intent, organic search, keywords)
Content creation:
What that could include:
- Creating short- and long-form content for DTC and B2B audiences
- Writing SEO-optimized posts about products, new initiatives
- Creating a newsletter strategy that isn’t stressful
- Helping you plan future content that helps further your business goals
- Interviewing customers, then writing up their stories for you to share
- Optimizing older content for SEO
- Unearthing your personality and authenticity if it’s been lost, hidden or buried along the way of doing one million other things
What clients have to say:
I couldn’t imagine anyone better than an editor versed in surface design. In our first conversation, she asked an amazing question, “What energizes you to create?” In talking with Betsy, it seemed like she easily understood my goals and pain points from the beginning.
Betsy gave actionable steps that made perfect sense for my goals. Her recommendations were on point and she undoubtedly would benefit other artists/businesses with her astute observations and ability to put thoughts into a bite-sized action plan. She is a wonderful resource to have and a joy to work with!” – Crystal Walen of Crystal W Design
I have loved working with Betsy! She is extremely creative and understands the “artist brain”, but adds practicality and clarity to help take your business to the next level. Her editing skills have helped to hone and organize areas of my business where I was struggling. She created a detailed outline/audit of how I can strengthen and polish up these areas and like a fairy godmother, she is also able to take over some of the tasks that are just not in my wheelhouse. – Danika Herrick
Want to learn more?
Use the form below to tell me about yourself, your work and how I might be able to help. I can’t wait to hear from you!
Why am I the right person to work with?
As part of Spoonflower’s brand marketing team, I wrote DTC and B2B content highlighting creative work by independent artists and showcasing fabric, wallpaper and home decor products. Our content was informed by business goals, data analysis, consumer pain points, new product initiatives and SEO research that not only targeted the right audience, it also informed them along the way.
My experience facilitating workshops means I come to discussions and new client relationships with a host of questions for you to use to uncover where you want to head in your business and how you want to show up online. These questions aren’t just questions I ask people I work with, I ask myself them too in my own personal projects, which are all inquiries and open invitations to find more authentic ways of sharing, creating and connecting.
Still reading? Here’s a lil’ bit more about who the heck I am.
My creative adventure began when I accidentally popularized the craftivism movement, sharing it with a worldwide audience. After finding a gap in public discussion about the connection between crafts and activism, I started talking about it… and today, people study it for their PhDs, have full-time jobs doing craftivism projects, and write books about their own craftivist practices. (Pro tip: Find your niche and run with it.)
Later, I pivoted to how creativity grows personal agency, heals us and transforms us for the better. It’s activist adjacent and means I see the stories people share in their creative work and am pretty dang good at helping people bring those stories to life.
With experience interviewing creatives and being interviewed by a bevy of national and international outlets, I’m comfortable getting right to work on sharing your story, and can’t wait to hear more.